5 Reasons Landlords Should Offer Filtered Water as a Premium Amenity

Reason #1: Health and wellness benefits

Tenants today are more health-conscious than ever. Clean, high-quality drinking water isn’t just a bonus—it’s a fundamental part of a healthy lifestyle. Municipal tap water, while regulated, may still contain trace contaminants like chlorine, lead, or microplastics. A reliable water filtration system can significantly reduce these impurities, offering tenants peace of mind and promoting their overall well-being.

Plus, filtered water often tastes better—encouraging tenants to stay hydrated and ditch sugary drinks. Providing it as a standard amenity demonstrates that you prioritize the health of your residents, which can boost satisfaction and foster trust.

Reason #2: Enhanced tenant satisfaction and retention

Filtered water adds a touch of luxury to everyday life—and tenants notice. Something as simple as turning on the tap and knowing the water is clean, safe, and great tasting elevates the living experience.

This kind of premium amenity can be the difference between a signed lease and a missed opportunity in a competitive market. Renters are more likely to stay in a home where they feel cared for, and features like filtered water can contribute to higher tenant satisfaction, lower turnover rates, and better reviews on rental platforms.

Reason #3: Cost savings on plumbing and appliances

Filtered water benefits tenants and protects property. Hard water, which contains high levels of calcium and magnesium, can lead to mineral buildup in pipes, faucets, and water-using appliances. Over time, this scaling can reduce efficiency, cause damage, and lead to expensive repairs or replacements.

Installing a whole-house filtration system or under-sink filters can help minimize this buildup, prolonging the life of water heaters, dishwashers, and plumbing systems. In the long run, this means lower maintenance costs and fewer headaches for you as a property owner.

Reason #4: Increased property value and marketability

Today’s renters want more than just four walls—they want innovative, sustainable, and wellness-forward homes. Filtered water systems can help modernize older units and enhance the appeal of newer ones.

Including filtered water in your list of amenities gives you a unique selling point. It can justify slightly higher rent prices and attract a tenant demographic willing to pay for quality. Plus, it contributes to a more refined brand image, especially for landlords managing multiple properties or upscale units.

Reason #5: Environmental and sustainability benefits

Filtered water systems also support eco-conscious living. Many tenants purchase bottled water to avoid unpleasant tap tastes or concerns about quality. Unfortunately, this habit contributes to plastic waste and higher carbon footprints.

Offering filtered water on-site, you help tenants reduce their dependence on single-use plastic bottles. It’s a win-win: They save money and hassle, and you position your property as environmentally responsible. Green living is more than a trend—it’s becoming a key factor in renters’ decision-making.

Addressing practical considerations and case studies

You might be wondering: how complicated or costly is it to implement filtered water systems?

The good news is that any property has scalable options. Under-sink filters are great for individual units while whole-building systems offer centralized purification. Maintenance is minimal, especially when scheduled filter replacements are built into your property management routine. While there’s an upfront investment, the long-term returns—from lower plumbing costs to increased tenant retention—can quickly justify the expense.

Many forward-thinking landlords have already adopted filtered water systems with impressive results. For instance, a multi-unit building in Austin, TX saw a 15% increase in lease renewals after adding water filtration and other wellness upgrades. Tenants specifically mentioned the clean water as a major factor in their decision to stay.

Another property manager in New York City noted decreased maintenance calls related to clogged fixtures and appliances after installing a whole-building filtration system. The numbers—and the tenants—don’t lie.

Conclusion

Filtered water is no longer a luxury amenity—it’s a practical, health-forward, and environmentally conscious upgrade that benefits both landlords and tenants. The advantages are clear: from enhancing tenant wellness and reducing maintenance costs to boosting property value and marketability.

Ready to take your rental property to the next level? Consider offering filtered water as a premium amenity—and watch the value flow in. Follow Glacier Fresh to find more water filtration solutions.